Update on Partnership with The Football Pools

15 January 2025

 

GiG Software Plc

(“GiG” or the “Company”)

 

Update on Partnership with The Football Pools

 

GiG launches iconic UK sports betting operator’s reinvigorated online service

 

GiG Software Plc (First North: GiG SDB), a leading B2B iGaming technology company, is pleased to announce that it has completed the launch of The Football Pools Limited’s (“The Football Pools”) revamped online gambling offering as part of the Company’s long-term partnership with its principal brand, The Pools.

 

As announced on 27 June 2024, GiG has provided The Pools with its cutting-edge X-Suite proprietary technology to upgrade its existing online presence. GiG’s innovative SportX sportsbook and CoreX iGaming platform will significantly enhance The Pools’ service offering to customers through advanced bet-builder capabilities, dynamic odds, and fully localised UK content, including horse racing powered by BetMakers.

 

One of the UK’s oldest and most established pool betting companies, The Football Pools will now be able to leverage GiG’s highly scalable advanced AI-driven technologies, driving optimising engagement, and personalisation in one of the world’s largest regulated markets.

 

This partnership reflects The Pools’ commitment to providing customers with a modern, user-friendly experience while maintaining its unique heritage in the UK betting industry.

 

Through the partnership, GiG’s X-suite solutions have gone live in the UK for the first time, representing a significant milestone for the Company and further bolstering GiG’s reputation as a leading gaming technology provider with the capability to secure partnerships with long-established operators. GiG now has the platform to build and scale its service offering in a market estimated to be worth £11 billion (€12.8 billion)[1].

 

Richard Carter, Chief Executive Officer of GiG, commented:

 

"Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region. This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we look forward to seeing The Pools flourish as they embrace this new era of growth and engagement."

 

James Arnold, Chief Executive Officer of The Football Pools, added:

 

"This launch is a milestone for the online future of The Football Pools. With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.”

 

For further information, please contact:

 

GiG Software PLC Richard Carter, Chief Executive Officer Phil Richards, Chief Financial Officer	via Vigo Consulting / [email protected]
Vigo Consulting (Investor Relations) Jeremy Garcia / Kendall Hill / Peter Jacob [email protected]	Tel: +44 (0) 20 7390 0230

 

About GiG Software Plc

GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiG’s proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiG’s vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide.

 

GiG operates out of Malta and is listed on the Nasdaq First North Premier Growth Market in Stockholm, Sweden, under the ticker GiG SDB.

Find out more at www.gig.com.

 

Follow us on social media:

 

LinkedIn: https://www.linkedin.com/company/gig-gaming-innovation-group/

X: https://twitter.com/GIG_online/

About the Football Pools Limited

The Football Pools is a UK-based operator of offline and online gaming, themed around predicting football match outcomes. The Company has a long heritage dating back to 1923 when the first coupons were distributed to fans outside Manchester United's Old Trafford ground. The current business was formed by the combination of Littlewoods Football Pools, Zetters Pools and Vernons Pools, re-branded under "The Football Pools" banner in 2008. The Company is headquartered in Liverpool, with c. 160 employees.