Gaming Innovation Group Inc. (GiG) have today announced the extension of its partnership with bet365, for its automated affiliate marketing compliance tool GiG Comply.
As one of the leading global online sports betting companies, the bet365 group employs over 7,000 people and has 90 million customers worldwide. Having such a significant presence in a wide range of complex markets serves a variety of regulatory challenges for the organisation, placing an emphasis on the need to effectively adapt to the ever-changing environments in multiple jurisdictions.
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
GiG’s market-leading iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.
Jonas Warrer, Chief Marketing Officer at GiG Media, said: “Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”
A bet365 spokesperson, said: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally.”
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About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
About bet365
bet365 is the world’s favourite online sports betting brand with annual revenues of over $3.5 billion and over 7,000 employees around the globe. On its world-class proprietary product, bet365 offers the industry’s widest range of ‘in-play’ sports betting events with over 78 sports covered and over 780,000 events being live video-streamed annually to 90 million registered customers from over 160 countries across the world.
