GiG Media and Cricket Times have announced a new exclusive media partnership, strategically timed to meet demand ahead of the Cricket World Cup in October. Cricket Times serves millions of online readers through its premium website, which is regarded as one of the leading cricket information portals in the world.
Cricket Times is set to establish complete exclusivity with GiG Media across the entire spectrum of iGaming, extending its proven betting content and technology to Cricket Times and provide a best-in-class BI solutions with a data-driven approach. The partnership is designed to improve our sports and casino areas, fitting perfectly with GiG Media’s track record of successful collaborations.
Jonas Warrer, CEO of GiG Media, commented, “This partnership with Cricket Times comes at a crucial time with the Cricket World Cup nearing and allows us to devise a unique and targeted advertising strategy, providing Cricket Times’ users with additional information about their favourite sport.“
Rashpal Singh, Director of Cricket Times, expressed, “Aligning with GiG Media, a market leader, is a significant move for us. It will bolster our advertising efforts and offer readers an enhanced, engaging experience as the Cricket World Cup approaches. Moreover, it represents a singular opportunity for us to gain a fast entry among the leaders in gambling affiliation.”
This partnership coincides with a notable rise in online sports betting. Market research highlights that approximately 140 million people engage in regular Indian betting, while an estimated 370 million place bets on major events. Experts project the online sports betting market will hit $2 billion in 2023, growing annually at 9.79% to reach a projected market volume of $2 billion by 2027.
GiG Media and Cricket Times are optimistic about the opportunities this partnership will unlock.
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About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
About Cricket Times
Cricket Times is a premier cricket news portal providing the latest news, scores, and comprehensive updates on cricket matches and players worldwide. It ensures cricket enthusiasts stay informed and engaged.
