Gaming Innovation Group Inc. (GiG), has signed an agreement with global gaming company Betway for the provision of its automated marketing compliance tool, GiG Comply.
GiG’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure that affiliates are aligned with their brand’s marketing message.
GiG Comply will allow Betway to set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including iGaming code red words, links and regulatory requirements. This will not only help Betway to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
Jonas Warrer, CMO at GiG said, “It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end-users. We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply.”
Paul Adkins, Marketing and Operations Director at Betway, said “Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages.”
For more information please contact [email protected]
About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
About Betway
Betway is part of Super Group: the global digital company which provides first-class entertainment to the worldwide betting and gaming community. Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit www.sghc.com.
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
